Worked together with the marketing team to announce the big release of Hasbro content on the app (My Little Pony & Transformers). To make the ads more lively and animated, I incorporated character animations that mimic the popular ‘My Little Pony Friendship is Magic’ show. This project consisted of two different ads for A/B testing to analyze daily user growth during the launch.

The Transformers ad is based off of nostalgic 80’s ‘Transformers’ show, using old television effects and integrating Quidd’s 3d transforming figure of Starscream.

Various digital card designs with animated overlays that followed Hasbro’s branding guidelines.